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First and foremost you have to feel that the companies products and services are value added and unique only to that company. Do you really want to sell the same widget that everyone else has? The best way to determine if you have a winner for a product or service is to actually try the products or services the company is selling. If the MLM's products or services do something for you then you know that most likely you have something that others will benefit from. When evaluating a companies products it is important that you also understand that just because it works for you, it may not work for everyone. Don't have unrealistic expectations about the product or service when you try it. It doesn't matter how great the product is, there will always be nay sayers that will try and poke holes in what ever you have to offer. So don't be scarred off if your close friend or relative says that the product did nothing for them. I remember trying a very well known juice supplement from a distributor in very fast growing MLM. The product did nothing for me, however that did not necessarily mean that it was a bad product or a bad MLM. The company was doing fantastic and breaking some industry records. The product was obviously doing something for someone. You have to be realalistic in your expectations of the product. Realize that there will be people that will love your product even though your not completely sold on it. However, I will say that it does make a better fit if you enjoy the product and feel confident that others will also. So try to be realalistic and open minded in your trial of the products and services. Remember that what you are really looking for in a product is something that will encourage retention of your newly sponsored people and their customers. If you don't have a solid unique product you will experience allot of fall out in your organization. A good network marketing /MLM company will provide a solid product at a reasonable price that is also unique only to that company. When it comes to nutritional companies make sure they have some sort of sampling capability that is easy to hand out, is free, and affordable for the average person. Last but not least, make sure that your product is easy to explain. Network marketing is about the ease of duplication. Try to stay away from products that are highly technical and laden with excessive amounts of science. Heavy hitters and management know that their will be fall out. They bank on the fact that those who quit will stay on the product even if they don't go on to build a network of customers or distributors. This is where a good portion of the sales and commissions come from in the network marketing industry. Make sure that what you are marketing will ensure a higher rate of retention with both customers and new recruits. Once you have evaluated the companies products and services it's time to evaluate the system in place to help you move that product. What does the company provide for systems and marketing tools? These tools are critical to moving the product and creating sales and new distributors. Respectfully, Jeff Herdman http://www.xelr8withus.blogspot.com http://www.xelr8withus.com http://www.xelr8.biz/herdman
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Jeff Herdman provides a resource of information and advice on the MLM / Network Marketing Industry. For any use or reprint of this article please include the author and one of the above mentioned links.
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