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  • All About Google Dance  By : Harish Shetty
    Webmasters have christened a concept associated with all search engines after the name of Google – the Google dance. And rightly so. Because of the sheer reach, popularity and reputation of Google as a search engine, Google has been subjected to scrutiny under a microscope by search engine analysts more often than not. So what exactly is Google Dance?
  • E-Mail Marketing - Ethical and Unethical  By : Harish Shetty
    Most merchants forget the trade and use only the tricks. This aptly describes the scenario of e-mail marketing in current times. Though marketing through the e-mail opens up vast opportunities to showcase a product or service, unethical and abusive use of this medium has become a norm today and, in turn, has resulted in negative publicity.
  • The Google Sandbox Effect - How to Make The Most Of It  By : Harish Shetty
    There are two things that need mention before delving far into the concept of Google sandbox. One, that there is no consensus among internet experts about its existence, and two that the sandbox effect is seen to affect only Google search while other search engines such as MSN or yahoo remain unaffected by it.
  • The Importance Of Deep Linking In Your Search Engine Marketing  By : Trey Pennewell
    If you are an experienced webmaster then you probably know that creating back links to your website is one of the best things that you can do to improve your Search Engine Ranking Placement (SERP). Google openly discusses the importance that their algorithms place on back links and even recommend that webmasters who want to increase their traffic use back links. Both Yahoo! and MSN are starting to talk openly about the importance of back links in their search algorithms as well.
  • The SEO Benefits Of Interlinking All Your Web Pages  By : Deepti Jain
    Many webmasters spend a lot of time optimizing their home page only. They do this by optimizing onpage factors like H1 tags, title,Keyword density, alt tags, etc, and offpage factors like the number and quality of inward links from other sites. That's fine and is something you should definitely do, but you should also take some time to optimize all of your inner web pages as well.
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